31 Days to Better Branding - Day One: An Introduction
Today begins the 31 Days to Better Branding! I decided to do this series after hearing the same things over and over from photographers I work with regularly. It seems to be a common struggle - not just with photographers - but with a lot of small business owners.
Here are some of the recurring statements I hear when it comes to helping develop a brand identity…
“I have no idea where to start.”
“My logo needs serious help! It’s not 'me’ at all.”
“My style is all over the place.”
“I need to develop an online presence so that new clients can find me.”
Can you relate to any of these statements? If so, this month is going to be the perfect chance to remedy all of those things! It’s a new year and that usually means new beginnings.
That’s exactly where we’re going to start – right at the beginning.
So whether you are just getting started in your business or needing a brand makeover, this month is all about helping you get it all sorted!
Here’s what we’ll cover… (Plan may change along the way)
Week 1: Identity
Day 2 // Better branding = more income
Day 3 // Getting your style just right
Day 4 // How you really appear to clients
Day 5 // Attracting your ideal clients
Day 6 // Using your voice in your writing
Day 7 // Tackling your bio + slogan
Week 2: Appearance
Day 8 // Evaluating your logo
Day 9 // Create Some Room To Breathe
Day 10 // Setting the mood
Day 11 // Choosing type that speaks volumes
Day 12 // Playing with patterns
Day 13 // Can you repeat that? Using repetition to bring it together
Day 14 // Color love
Week 3: Online Presence
Day 15 // Consistency is key
Day 16 // Social media myths and what you really need to know
Day 17 // Blogging essentials
Day 18 // Blog content that works
Day 19 // Rocking your Facebook page
Day 20 // Website 101
Day 21 // Creating a website viewers never want to leave
Week 4: Marketing
Day 22 // Perfect packaging
Day 23 // How to gain expert status in your field
Day 24 // Getting clients to talk about you
Day 25 // Following up – earning trust from your clients
Day 26 // Getting ahead of the competition without comparing or copying
Day 27 // Learning to network
Week 5: Making It Work
Day 28 // My Work Schedule
Day 29 // Getting organized
Day 30 // Finding balance
Day 31 // Your Questions Answered!
So right about now you’re thinking this looks like a lot of fun or a lot of work!
Maybe it will be both?! It’s definitely going to take some effort on your part but we are going to keep it simple and fun. I might even throw in a fancy worksheet to help break it down and a giveaway here and there for some motivation.
Sound good? Let's go! Head to Day 2
